The latest servery on customer satisfaction by Which?, the consumer watchdog, has revealed the best and worst stores on the high street. Interestingly Waitrose, normally the most expensive of all the supermarkets, was named the best shopping experience (none of the "big four", Tesco, Asda, Sainsburys and Morrisons supermarkets made the grade). Having said that, budget "pile 'em high sell 'em cheap" supermarkets Lidl and Aldi also ranked in the top ten best. Independent shops fared well and shows the muscling in on the bog names isn't a good thing for the shopper.
At the other end of the scale the "worst of" lists has some of the biggest names on the high street, with Curry's, Curry's.digital and PC World all owned by the same company, DSG International.
The top 10 stores overall
1. Waitrose - 87%
2. John Lewis - 78%
3. Independent DVD and book shops - 77%
4. Independent electrical shops - 71%
5. Waterstone’s - 70%
6. Marks & Spencer - 69%
= Lidl
= Independent sports shops
10. Aldi - 68%
= Borders
The bottom 10 stores
1. JD Sports - 33
2. Woolworths - 39
= JJB Sports
4. Currys.digital - 40
5. Somerfield - 41
= PC World
7. Focus - 43
= Currys
= Phones 4U
10. Sportsworld - 44
= Topshop/Topman
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