Cool brands

Last week Superbrands (the organisation that presents expert and consumer opinion on branding in the UK) announced it's list of cool brands. Using criteria such as whether the product is stylish, innovative, original, authentic, desirable and unique it produce their list. It seems, if the movers and shakers who decide these kind of things are correct, I'm not as un-cool as I thought!

My I Want One of Those list was topped by an Aston Martin, I'm listening to my iPod and have videos posted on YouTube. I might not have a B&O stereo but I use Google everyday (and for this blog!). I haven't used my PlayStation for a while and although I use a PC isn't my iPod made by Apple? I better buy Sally something from Agent Provocateur though. The Wii needs another airing too. I don't quite understand why Virgin Atlantic are so high (I've never even crossed the pond). From further down the list, the Tate Modern is where me and my wife had our first date, and we've got some Green and Black's chocolates at home. Officially slightly cool I think (though now they're on a list their coolness will have diminished!).

Superbrands official Cool Brands list:

1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. PlayStation coolness
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic
11. Ferrari
12. Ducati
13. eBay
14. Rolex
15. Tate Modern
16. Prada
17. Lamborghini
18. Green & Black’s
19. iTunes
20. Amazon

A full list of winners can be found here

I want one of these...

...but never couldn't justify getting one.

1. Aston Martin DB5 - The coolest car ever. Hand-made. James Bond drove it. More stylish than anything on the road now (except maybe the Aston Martin DB7).

1. Laser Graffiti Projector thingie - Eat your heart out Banksie. Ultimately useless! (see video below).


2. Airsteam caravan - making caravaning look cool. Was parked near Joe Strummer's Airstream one Glastonbury and I fell in love. Image that behind the DB5 (or my VW Camper).



3. Skycar M400 - It's a car - that flies! VTOL. Avoid traffic jams. Park anywhere. Trouble is you can't go very high without a pilots licence and it would be rubbish when everyone has one.



4. R2D2 DVD projector - Amongst other things it projects movies (not as holograms unfortunately), plays MP3s and CDs and vacuums the floor (last bit not true unfortunately).

Below: video of laser projector