Last week Superbrands (the organisation that presents expert and consumer opinion on branding in the UK) announced it's list of cool brands. Using criteria such as whether the product is stylish, innovative, original, authentic, desirable and unique it produce their list. It seems, if the movers and shakers who decide these kind of things are correct, I'm not as un-cool as I thought!
My I Want One of Those list was topped by an Aston Martin, I'm listening to my iPod and have videos posted on YouTube. I might not have a B&O stereo but I use Google everyday (and for this blog!). I haven't used my PlayStation for a while and although I use a PC isn't my iPod made by Apple? I better buy Sally something from Agent Provocateur though. The Wii needs another airing too. I don't quite understand why Virgin Atlantic are so high (I've never even crossed the pond). From further down the list, the Tate Modern is where me and my wife had our first date, and we've got some Green and Black's chocolates at home. Officially slightly cool I think (though now they're on a list their coolness will have diminished!).
Superbrands official Cool Brands list:
- Aston Martin
- Bang & Olufsen
- PlayStation coolness
- Agent Provocateur
- Virgin Atlantic
- Tate Modern
- Green & Black’s
A full list of winners can be found here